On May 19, 2019, eight years of our lives came to a close as millions witnessed the series finale of the global phenomenon that is Game of Thrones. After a seemingly eternal two-year wait between seasons, the Lord of Light finally bestowed us with the conclusion of the bloody saga. Emotions ran high at CultureSpan. We knew we had to pay tribute to such a powerful story for making us feel alive.
Ready to increase your cultural intelligence? Here Manny Rodriguez, Director of Client Relations, breaks down the methodology behind Transcreation and shares a real world example of how it can solidify your Hispanic Marketing efforts.
For many cultures around the world, death represents the terminal stage of life and it evokes fear. For Mexicans and some parts of Latin America, death is a transitional phenomenon that is viewed with a playful and positive attitude. Therefore, Día de Muertos is a joyful celebration and remembrance for those who are gone but live through us.
From a marketing perspective, the 2018 National Indian Gaming Association (NIGA) Convention held in Las Vegas this past April provided great insight into an industry that is agile and quickly adapting to new technology.
The purpose of this guide is to help marketers understand the difference between straight up translation and transcreation. Understanding the difference between these two concepts will fundamentally change the way you market to Spanish-speaking audiences.
In all the research out there on acculturation, assimilation and multicultural communication, “code switching” and “frame switching” present some of the more interesting food for thought in the growing discipline of bicultural marketing.
Reaching the Hispanic community demands more than just a one-size-fits-all approach to marketing. Although many may think this notion is Marketing 101, there are entire industries that prove otherwise as many have yet to begin dipping their dollars into the market.
When it comes to building business, it seems we’re all looking for the newest, fastest and most effective way to get the job done. Inbound marketing, outbound marketing, marketing automation, SEO… You name it – we’ve researched it. The list of client conversion tools at our disposal goes on and on, and we’re implementing a few with good results.