A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.

The Power of Personas:
A Brief Guide, Part 2


Welcome back! In my previous article The Power of Personas: A Brief Guide Part 1, we covered research and persona information-gathering techniques as well as identifying your persona pain points and challenges. Now we can move forward on the information breakdown and why this information is so critical when considering how to best set-up any marketing campaign to ensure the highest level of engagement and generating leads.