WHAT SPARKS OUR INTEREST

As a bicultural and bilingual marketing firm headquartered in one of the largest border communities in the world, CultureSpan has helped innumerous clients develop dual language campaigns over the 40+ years we’ve been in business.

When I was younger, I had a teacher who would sing a song while we would make our way to our classrooms. The song was about the many colors that exist (or at least that’s what I thought) and I was fascinated by how many he would name in that single tune.

El Paso, Texas – CultureSpan Marketing is pleased to announce the promotion of Mike Matthews to President and Chief Creative Officer of the El Paso-based marketing and advertising firm.

How long does the average business last? The U.S. Bureau of Labor Statistics estimates that approximately two-thirds of small businesses will make it to two years. Around half of businesses will survive up to five years. In 2015, a group of scientists did their own research into the topic and estimated the lifespan to be approximately 10 years.

There’s hardly any aspect of the business world that hasn’t been affected by the COVID-19 pandemic, including marketing and advertising.

It’s 2020 and this year, CultureSpan Marketing enters its 40^th year of business since starting as Laster Siegel in 1980. To mark such a special occasion, we’re getting tubular. That’s right! We’re turning back the clock and we’re not stopping ‘til we’ve reached the totally righteous time that was the 1980s. Buckle up and join us as we re-explore what this era of rad had in store for us.

CultureSpan Marketing has promoted Perla Maldonado from Senior Media Buyer/Planner to Director of Media Services.

It’s National Mom and Pop Business Owners Day!

This year it is especially important for the recognition as the COVID-19 pandemic has disrupted everyone's daily routine and we’re all doing our best to adjust accordingly.