WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
The Power of Personas:
A Brief Guide, Part 1
You want your brand to tell a genuine story. One that will make an impact by grabbing attention and sparking conversations. All you need to get started is a great idea, right? Not entirely. For great content marketing to work, you need to better understand who you’re trying to reach.
We’ve Got Your FREE Social Media Strategy Kit
Ready for Download
It used to be fairly simple to get your business presence going on social media, but that’s changed quite a bit over the years. Multiple platforms, analytics, business managers, metrics, social media management systems, memes… where do you even begin?!
Media Planning and Buying, Your All-In-One Media Strategy Solution
CultureSpan Marketing prides itself on having provided our clients with successful media placement strategies over the 39+ years we’ve been in business. However, the ability to create them doesn’t happen overnight as it takes a combination of skills, tools and knowledge to garner results.
GOTería – When Two Famous Games Collide
On May 19, 2019, eight years of our lives came to a close as millions witnessed the series finale of the global phenomenon that is Game of Thrones. After a seemingly eternal two-year wait between seasons, the Lord of Light finally bestowed us with the conclusion of the bloody saga. Emotions ran high at CultureSpan. We knew we had to pay tribute to such a powerful story for making us feel alive.
Can We Talk About the Problem with Using Stock Photos?
Let’s face it, stock photography has become easily accessible, cliché and far from original. If you’re planning on developing a campaign, you should think twice about using stock photography. I’m not going to completely bash stock photos, since they do have a time and place for their use. However, I’m going to discuss some of the problems that have emerged in today’s visual world because of them.
Deadlines looming?
Here’s a dose of zen.
Sometimes the workaday world can be overwhelming. We get it. Check out these helpful and easy to implement productivity tips from our resident zen master and Senior Art Director, Juan Carlos. Whoosah!
Transcreation: Language and Cultural Awareness.
Ready to increase your cultural intelligence? Here Manny Rodriguez, Director of Client Relations, breaks down the methodology behind Transcreation and shares a real world example of how it can solidify your Hispanic Marketing efforts.
Pachanga Con La Flaca
For many cultures around the world, death represents the terminal stage of life and it evokes fear. For Mexicans and some parts of Latin America, death is a transitional phenomenon that is viewed with a playful and positive attitude. Therefore, Día de Muertos is a joyful celebration and remembrance for those who are gone but live through us.