80年代的超级游轮

文化营销40周年

现在是2020年,今年,culture respan Marketing进入了40周年th 自1980年以拉斯特·西格尔的名字开始营业以来. 为了纪念这样一个特殊的时刻,我们要 管状. 这是正确的! We’re turning back the clock 和 we’re not stopping ‘til we’ve reached the 完全公义的 时间是20世纪80年代. 系好安全带,加入我们一起重新探索这个时代 rad 为我们准备了什么.

20世纪80年代对美国人来说是一段激动人心的时期. Many new types of technology 和 forms of entertainment were emerging. 此外, 这也是一个以社会保守主义复兴而闻名的十年, 经济政治生活, 里根政府完美地体现了这一点.

Culturally, it’s regarded as a high point for materialism 和 consumerism… for better or worse. It brought us the infamous “yuppie” as well as numerous blockbuster movies, MTV等有线电视网的出现, which in turn introduced music videos 和 launched the careers of many iconic artists, 和更多的.

流行文化

The decade saw several technological advances that redefined home entertainment. 其中最突出的是有线电视的兴起. Despite being available in the 1970s, cable is widely synonymous with the 1980s. 这在当时是件大事, as it introduced viewers of all ages to a broader selection of viewing choices: ESPN for the sports-minded, Nickelodeon的youth-centered编程, 为婴儿潮一代没完没了地重播经典情景喜剧, 欢迎收看CNN 24/7新闻.

80年代的有线电视网络

如果你问我们, 儿童和青少年得到了最好的交易与有线电视, thanks to the likes of animated cartoons 和 children’s programming. Every day after school, kids rushed home to catch the latest episodes of G.I. 乔,变形金刚,霹雳猫,希曼 宇宙的主宰 以及那个时代的其他宠儿. 此外, 每一个都有一个成功的玩具系列与他们相关, cementing their status as surefire holiday gifts 和 establishing several franchises that continue to thrive to this day.

80年代的卡通片

对于青少年和年轻人来说,他们的避风港是MTV. 1981年被命名为音乐电视, MTV’s emergence shook up the recording industry by broadcasting video interpretations of popular songs, prophetically beginning with 1981’s “Video Killed the Radio Star” by The Buggles. 多亏了MTV的巨大影响力和吸引力, artists like Madonna 和 Michael Jackson were able to convey their image 和 creativity, cementing them as musical titans 和 spreading fashion fads like wildfire.

1981年音乐电视

The ‘80s were an era for incredible classic movies — hits that shifted the film industry by introducing the concept of a blockbuster. Movies in this decade offered something for everyone: action aficionados were treated to gems like 印第安纳琼斯,突击队,掠夺者, 舍命 而感性的人得到经典 比如《uedbet客户端app下载》, 辣身舞, 雨人. 青少年和年轻人接受治疗 早餐俱乐部, 十六支蜡烛, 回到未来 和史蒂芬·斯皮尔伯格 E.T. 生活在一个多么美好的时代啊! It’s amazing to think how movies of this era not only shaped an entire generation but continue to influence many others today.

时尚

说到时尚, 80年代是风格大胆的十年, 颜色和轮廓, 更别提烫成吨的头发了. While many designers pondered whether to ab和on history or borrow from it, 其他人试图设计未来. 但有一件事是明确的,那就是不可能按照惯例行事. 这一趋势从梳理的头发开始, 响亮的化妆, neon to ripped tights 和 leather as well as polished oversized blazers, 垫肩和权力套装. 真的是非常灵活的时间.

80年代的时尚

80年代的时尚

80年代的时尚

艺术

20世纪80年代出现了一代年轻艺术家, 像朱利安·施纳贝尔, 大卫室, 埃里克·费施尔, jean - michel Basquiat, Keith Haring, 帕特里克·内格尔, Jeff Koons shaking up the art world through the eyes of Neo-expressionism 和 Neo-pop. 艺术史中的绘画, 这个消息, 涂鸦与流行文化, 新表现主义公开接受不同的叙事形式, 通常带有心理或情色暗示, 除了自我意识和世俗.

Keith Haring
Artist Keith Haring poses in front of his mural at Collingwood College, Melbourne, Australia, 1984. Polly Borl和/Getty Images拍摄.

Neo-expressionism艺术品
jean - michel Basquiat - 男孩和狗在johnnpump1982年,由布兰特基金会提供. 通过艺术形象.净.

On the other h和, Neo-pop was regarded as a resurgence of Pop art. 这种风格的艺术家遵循同样的波普艺术的脉络, meaning its artists were influenced by pop art 和 pop culture imagery, 涂鸦, 甚至是卡通艺术. 他们的uedbet安卓app下载旨在展示那种流行文化, 消费社会, art were on an equal level 和 could cohabitate in the same image.

新波普艺术,杰夫·昆斯,迈克尔·杰克逊
杰夫•昆斯- 迈克尔·杰克逊和泡泡, 1988. 照片由Evan Reader, Greatest Paka Photography拍摄. 通过Flickr图片.com.

曾经一笑置之,认为这是十年来许多糟糕的决定之一, 没有什么能比这些鲜艳的颜色更能把你带回80年代了, 波浪线, 孟菲斯风格的滑稽图案和古怪几何. 被认为是对现代主义紧缩的轻率回应, notable designers like Mies van der Rohe 和 Milo Baughman often opted for cheap plastic 和 a mishmash of shapes 和 colors.

艺术,孟菲斯风格的几何学

科技

Modern life just wasn’t the same since the introduction of the personal computer. 1977年由苹果公司首创, 个人计算机使个人财务得以管理, 快速的文字处理, 以及家里的桌面出版. 疯狂的,对吧? Now businesses could manage payroll, mailing lists, inventories from one small-ish machine. One can only imagine how advanced we’d be if smartphones existed by then.

1977年的苹果Mac电脑

If video games were your thing, you mostly still had to go to an arcade to play one. But throughout the decade, video games started to move into peoples’ homes. The Atari 2600 was the first video game system that most families purchased. 在整个80年代早期,它是家庭娱乐的主要内容. 随着电子游戏产业的崩溃, Nintendo stunned the world in 1985 by single-h和edly revitalizing the video games industry with the remarkably successful launch of the Nintendo Entertainment System (NES).

任天堂娱乐系统,NES

The videocassette recorder (VCR) allowed Americans to record television shows 和 watch them, 除了故事片, 根据自己的日程安排在自己的家里. Now you could watch the infamous cliffhanger episode of Dallas to your heart’s content!

广告

如果你谈论80年代,你 提到商业广告和广告. The decade was host to many memorable ad campaigns whose impact still resonates in current pop culture. 一个典型的例子就是苹果的“1984”广告. 导演雷德利·斯科特 外星人 银翼杀手 名声,视觉上惊人的广告 在1984年超级碗期间播出. 它向世界介绍了麦金塔电脑, boldly claiming that the actual 1984 was to be a time for tech to be used as a revolutionary tool for people to express their individuality.

 Apple’s “1984” Ad, 导演雷德利·斯科特 外星人 和 银翼杀手

尽管在1981年有一个成功的开始, 一年后,广告挽救了MTV, 多亏了“我要我的MTV”活动的突破. They aired many commercials that featured music icons like Mick Jagger, 王心凌劳博尔, The Police 和 others frantically “encouraging” viewers to dem和ir cable operators access to MTV. 它的成功让MTV得以继续.

1981年MTV运动“我要我的MTV”

软饮料在80年代有一个重要的时刻. 例如, Pepsi-Cola changed its slogan in the 1980s from "Pepsi Generation" to "The Choice of a New Generation" with the help of music icon Michael Jackson in one of the largest celebrity endorsement agreements in advertising history. As another direct reaction to Coke’s popularity everlasting appeal, 百事在电影中寻求更积极的植入式广告. So much in fact that it led to a heavy Pepsi presence (almost like a plot point, mind you) in the 回到未来 三部曲.

百事“新一代的选择”广告,迈克尔·杰克逊

回到未来的百事可乐

Even though product placement had existed in the previous decades, it hit the big times in the 1980s. In 1982, 好时, Reese 's Pieces的制造商, spent 1 million dollars to 有 a scene where the eponymous alien eats the c和y. 雷朋的流行达到了新的高度,因为1983年 高风险业务 和1986年的 壮志凌云, both starring a Tom Cruise character whose pairs of sunglasses were tied to his unique br和 of cool. The two films single-h和edly revived the Wayfarer 和 Aviator sunglasses.

汤姆·克鲁斯1986年的《壮志凌云》

随着十年的继续, 电影中的植入式广告几乎变得毫无歉意, 多亏了那些臭名昭著的电影 我和麦克向导, which are widely regarded as movie-length ads for McDonald’s 和 Nintendo’s 超级马里奥兄弟3分别.

精灵电子游戏

虽然我们还有很多其他80年代的东西 死亡 为了追忆往事,我们还有很多时间. 请继续关注我们的装扮, time travel-ready DeLorean 和 revisit the gnarly period known as the ‘90s.

留下你的评论