As a bicultural and bilingual marketing firm headquartered in one of the largest border communities in the world, CultureSpan has helped innumerous clients develop dual-language campaigns over the 40+ years we’ve been in business.
Whether it’s a regional healthcare system or a national brand entering the Paso del Norte region for the first time, we’ve been able to provide English- and Spanish-language strategies to help them succeed in meeting their goals and objectives.
It’s definitely made for a nice variety of clients over the years and an exciting start to new partnerships as well. This was especially true when we started conversations with LULAC (the League of United Latin American Citizens) to help with some of their own marketing and advertising needs.
As one of the first and largest Hispanic civil rights organizations in the country, it was an honor to speak with them about our services and how they could be utilized to help advance the organization’s mission.
第一个请求是帮助 Spanish-language development of a toolkit for people to learn about COVID-19 related resources, 服务和信息. 在大流行, it’s been a top priority for many organizations to keep their audiences up to date. LULAC was no different when it came to providing their followers with related resources in their preferred language.
This meant helping to expedite the project as efficiently as possible while ensuring effective Spanish- language development, proofreading and overall recommendations for the toolkit content throughout the entire process. LULAC was appreciative of the productive turnaround and was able to have the content online for its followers in a timely manner.
Our next endeavor came as LULAC requested help in battling alarming health statistics among Latino communities across the country. 而拉美裔占美国人口的近20%.S. 人口, the Centers for Disease Control and Prevention (CDC) estimates that nearly 23% of the approximately 1.1 million people living with HIV in the United 状态s are Latino.
This disturbing data has prompted LULAC to address the issue in recent years by building awareness during awareness dates such as National Latinx AIDS Awareness Day and World AIDS Day. These efforts have included social media ad campaigns, 派发教育资料, 虚拟研讨会/车间, and event set-ups where attendees could speak with representatives and learn where they can get tested.
These approaches have proven successful in many large markets across the country, but LULAC also needed to build awareness among Latinx audiences in hard-to-reach communities across the country. 不同的社区, 从LGBTQIA +, Gen Z and Millenial Latinos to those in rural farming communities who are typically difficult to connect with communication-wise.
Rapidly approaching deadlines and a limited budget required us to think creatively about proposed solutions. 在最初的通讯, we suggested a multi-faceted approach that included social media, public relations/community outreach and a PSA radio campaign.
LULAC provided existing creative assets to help expedite the process while we developed a thorough news release and digital media kit that included Spanish and English social media content, 有谈话要点的单页纸, radio commercials and the story of one man’s journey with HIV.
Our outreach efforts for the campaign were extensive. 我们uedbet安卓app下载了主要的约会软件， Latinx-oriented数字出版物, and social media influencers to help build awareness among Gen Z and Millenial Latinos as well as the LGBTQIA+ community. We also did extensive nationwide research into Spanish-language radio stations that could help us spread the word among Latinos residing in large metropolitan areas like Los Angeles and 纽约 to smaller communities such as Visalia, 加利福尼亚和格雷森, 乔治亚州.
Our correspondence with media outlets garnered positive feedback as many were enthusiastic about helping to build awareness via their own communication channels. Even more so with radio stations that agreed to partner together and share the PSA radio spot with their audiences for at least two weeks following World AIDS Day. 这包括洛杉矶等主要市场, 拉斯维加斯, 迈阿密, 芝加哥, 纽约和整个波多黎各.
When the campaign ended after one month of outreach and messaging, 我们收到了超过8个.700万年印象. 在审查细节之后, LULAC was thrilled as we were able to surpass the return on investment by more than five times what was expected.
Our partnership with LULAC continues to thrive as we help build awareness of other initiatives. This includes recent endeavors to educate and inform many of the same Hispanic 人口s in rural communities about the organization’s COVID-19 vaccines resources. 我们期待尽快分享这些细节.
与此同时, if your company needs helps reaching Hispanic/Spanish-language audiences across the country or even in Mexico, 请不要犹豫，在……和我uedbet安卓app下载 盖伯瑞尔.Acuna@CultureSpanMarketing.com 来讨论你们项目的细节.