Summer is in full swing and we’re burning to bring you the newest issue of The Bridge. The weather isn’t the only thing hot around here as we’ve been hard at work helping to rebrand a favorite local dealership, taking sides in the great taco emoji debate and working to make Transcreation a household word. But that’s not all, so grab a cool drink and enjoy the goods!
Hoy Family Auto is revving up excitement!
After 42 years in El Paso, the Hoy family came to CS for a full brand makeover - and we didn’t disappoint. See how we reimaged a local icon.
Why translate, when you can Transcreate?
Still curious about how transcreation works? Here’s a handy little piece to *ahem* illustrate the big idea.
First comes culture.
Then comes language.
We live in a constantly changing, multicultural world. So, how do you market to a target in flux? Come along for the ride and we’ll show you.
Uncomfortable in Its Shell.
There comes a time in every person’s life when they must take a stand for their beliefs! This is not that moment, but here are our two centavos on the taco emoji debate, anyway.
That CultureSpan Life
There’s never a dull moment here at CultureSpan and this summer is no exception. The warm weather has seen our team members hopping the globe, pushing PR to new limits and working to help a huge project take flight. The life of a CultureSpanner is so hot, it’s cool! Well, with the exception of that corny joke.