In their continuing effort to bring a higher level of healthcare to El Paso, University Medical Center tasked us to help launch their Center for Advanced Endoscopy, the only center of its kind in the region to offer the latest in minimally invasive procedures and staffed by a highly skilled team of gastroenterologists.
Our approach was two tiered. First, we had to raise awareness about the dangers of persistent endoscopic ailments, and then we had to promote the Center for Advanced Endoscopy as the destination for quality care. To accomplish these goals we developed a TV spot that presented relatable situations showing the constant discomfort that can come from gastrointestinal problems. The viewer is then presented with the leading edge services of the center while also being introduced to its world-class staff. The result was a visually engaging spot that offered viewers an outlet for relief from constant pain.